To grow your business, attract potential customers, and build credibility with social proof, there is no alternative to collecting and showcasing customer reviews. But it is not always easy to collect them and showcase them on your website or on online stores. Especially when you are asking for customer feedback through emails, it is the most challenging one. If your review request email is not strong enough, it may go unnoticed among the hundreds of unread emails in the customer’s inbox.
That is why you should focus on and emphasize designing compelling review request emails that grab instant attention and help to fulfill your goal. To help you out, we have gathered the best-performing review request email templates that you can check and select the most suitable ones according to your business niche.
10+ Excellent Inspirational Review Request Email Templates for Your Shopify Store
In this article, we will highlight some of the most effective review request email templates & examples that have proven successful for our clients. By the end, you will gain strategies to create compelling review emails that encourage responses and help grow your business.
1. Friendly Reminder for Reviews & Ratings
This review request email template is suitable for all categories of businesses. The email tone must be casual and friendly. Make it a short email reminding customers to leave a review with a direct link.
Subject: How is your new [Product Name]? Share your thoughts
Email Body:
Hi [First Name],
We hope you are loving your new [Product Name]! Could you take a minute to tell us what you think? Your feedback helps us improve and helps other shoppers, too.
CTA: [Rate Us Now]
2. Thank You Note with Review Requests
This kind of review request email template should be gratitude-focused. What you can do is express appreciation first, then gently ask for a review. Building long-term relationships with your customers will be helpful if you send these kinds of review request emails.
Subject: We would love your feedback – get 10% off your next order
Email Body:
Hi [First Name],
We would love to hear your thoughts on [Product Name]. As a token of our appreciation, enjoy 10% off your next purchase after leaving a review.
CTA: [Review & Claim Your Discount]
3. Incentivized Review Request Emails
Incentives are something that is appreciated by all. If you can include a small discount or gift card in your review request email template as a thank you for leaving a review, it will have a significant impact. Your email tone must be rewarding. Here is an example.
Subject: We would love your feedback – get 10% off your next order!
Email Body:
Hi [First Name],
We would love to hear your thoughts on [Product Name]. As a thank-you, enjoy 10% off your next purchase after leaving a review.
CTA: [Claim Your Discount & Review]
4. Social Proof Approach for Reviews & Ratings
Community-driven review request email template approaches are the most trending ones right now. Everyone wants to know who others are purchasing similar things from. In the email, you can show how other customers are leaving reviews, creating a bandwagon effect.
Subject: Join 1,000+ happy customers – share your experience
Email Body:
Hi [First Name],
Thousands of customers are already sharing their experiences with [Product Name]! Add your review and help others shop with confidence.
CTA: [Leave Your Review]
5. Product Tips Angle into the Request Emails
Educating your customers and sharing tips and tricks is an excellent way to build rapport with them. In return, you can request reviews or feedback. This way, it will not sound needy but grateful and there is a good chance of onboarding new customer reviews.
Subject: Maximize efficiency of [Product Name] – let us know what you think
Email Body:
Hi [First Name],
Did you know you can [tip/trick about product]? We would love to hear how it worked for you. Share your review and help others discover these tips!
CTA: [Review Now & Get Rewards]
6. FOMO or Urgency Trigger Emails
Urgency triggers the best in us humans. So, for review collecting, you can utilize these strategies too. Create your review request email template with an urgent tone and provide a limited-time opportunity to leave a review, optionally with a reward.
Subject: Last chance to share your thoughts & win a prize
Email Body:
Hi [First Name],
Time is running out! Leave a review for [Product Name] before [date] and you could win [reward]. Do not miss out!
CTA: [Review Now & Enter]
7. Create Product Feedback Loop
Customers form their own opinions about your service when they begin to use it. And if you prepare the review request email template in such a way that the customer understands that you value their feedback and want positive feedback for the online store, they will gladly provide it. The email tone must be engaging and participatory.
Subject: Your opinion matters – tell us how we did
Email Body:
Hi [First Name],
We are always looking to improve. Could you tell us what you loved (or what we can improve) about [Product Name]?
CTA: [Give Feedback]
8. Survey or Quick Rating Emails
Another good example of collecting customer emails is sending survey emails. And along with survey questions, add review requests. The email tone must be short and actionable. You can embed a one-click star rating or mini-survey for fast reviews.
Subject: Quick 1-minute survey – help us improve.
Email Body:
Hi [First Name],
Got a minute? Rate your [Product Name] experience in our quick survey – it only takes 60 seconds.
CTA: [Rate Now]
9. Lighthearted or Humor-Styled Review Emails
Light, witty tones always grab instant attention among all other piled-up emails in the customer’s inbox. While asking for reviews from customers, you can go with this playful style. You can use fun copy to stand out in the inbox.
Subject: “Your [Product Name] misses you – leave it a review?
Email:
Hi [First Name],
We think [Product Name] would love to hear from you. Give it some love and leave a quick review!
CTA: [Share Some Love]
10. Show VIP Treatment Through Emails
Your online store’s customers enjoy being flattered. When asking for customer reviews, demonstrating premium and exclusive treatment will increase your review rate. Inform customers that top reviews may be featured on your website or social media, which will increase their online presence.
Subject: Exclusive invite: Share your review and be featured
Email:
Hi [First Name],
Want to be featured on our website or social media? Leave a review for [Product Name] and we will highlight our favorite stories!
CTA: [Be Featured]
11. Anniversary Treat or Repeat Buyer Approach
Asking for reviews directly via email may have an impact on your brand reputation. What you can do is help customers understand their buyer journey. For example, on their anniversary, send wish notes with a request for emails, or when someone makes a repeat purchase, mention it in an email and request reviews. Adding these personal touches encourages customers to leave reviews. These kinds of review request email templates are perfect for repeat buyers or long-term customers; they prompt reflection on product usage.
Subject: A year with [Product Name]? Tell us how it went
Email:
Hi [First Name],
It has been [time period] since you got [Product Name]. How is it going? Share your thoughts and help fellow customers make informed choices.
CTA: [Write a Review]
Build Credibility for Your Shopify Store with Stellar Customer Reviews
Creating effective review collection emails is critical for businesses seeking to gather customer feedback and foster trust. Hopefully, these shared standout examples of review request email templates have proven effective in increasing conversion rates.
Learn More: How to Send Automated Review Requests in Shopify Stores?
We hope these review email examples have helped inspire you. Branding and simplicity are key here. You have to remember, every company is different and their review emails should be too. Customers are tight for time, so it is important to stand out whilst making the process as easy as possible for them.
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